When Master P made a pledge to expand his entrepreneurial expertise into the line of food products in an effort to offer an alternative Black-owned option to consumers, he was playing no games. On Sept. 30, the 50-year-old No Limit founder and rapper shared an Instagram video announcing the launch of his cereal brand, “Uncle P’s Hoody Hoos!” which stands for “Helping Others Open Doors Yourself. Hope Opportunity Obtaining Success.” The cereal, whose namesake is his 1999 single, is set to come in three flavors: Honey Drip, Tropical Fruit & Marshmallow, and Cinnamon Apple, and features four penguin mascots named after himself and sons Romeo, Hercy, and Mercy. Master P (right) celebrates the release of his new cereal alongside Kanye West (left). @masterp/Instagram “Hoody hoo cereal. Started from the bottom now we here,” he announced in a post caption . “They can’t beat us so they might as well join us, cause they not gonna stop us. we making history! The first hip-hop cereal owned and produced by us #GoodisGood UnclePCereal.com @unclepcereal We changing the game! The more we make, the more we give #UncleP #PJfoods.” The businessman, who has been vocal about the importance of Black ownership and […]
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