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How One BIPOC-Owned Sex Shop Is Empowering A Sex-Positive Community

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How One BIPOC-Owned Sex Shop Is Empowering A Sex-Positive Community

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How One BIPOC-Owned Sex Shop Is Empowering A Sex-Positive Community

If you happen to be driving through Oakland, California, you might see a billboard that simply says, “Stimulus Packages Available.” It’s got nothing to do with the federal government; instead, it’s an advertisement for Feelmore, a one-of-a-kind, BIPOC-owned sex shop that’s using the pandemic as an opportunity to further connect with its community. When COVID-19 sent the country into quarantine, Feelmore’s brick-and-mortar business took a downturn. Thankfully, founder Neena Joiner already had another strategy in place to weather the storm. “We’ve been doing deliveries for the life of Feelmore,” Joiner says. “No one wants to wait that long when it comes to their orgasm, so I don’t expect them to wait that long when it comes to their sex store, either.” The shop sells wands, vibrators, dildos, literature, and more, all of which is available for delivery or pickup. Joiner herself makes deliveries wearing an “I Sell Sex Toys” T-shirt. She feels that her visibility and presence within her community helps destigmatize conversations around race, body image, politics, and, most importantly, sex and who’s allowed to have it. “I get an opportunity to sell a cultural experience around sex and education to people who have never heard it from […]

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